Clicktivism or online activism embraces the use of social media to promote issues and influence public opinion on matters relating to politics, religion or other social concerns.
But realistically is Clicktivism really the right way to go in ‘doing your bit to help.’ Anyone can quite simply share a link or digitally like something. But in actual fact how is that really helping.
Kony 2012 is one example that although created significant awareness, it had 70 million views within the first four days and over 100 million views by the first week; it became rather inadequate in achieving what it set out to.
Yes, the support that was generated created awareness typically in western society, however the cause didn’t take into consideration those on the receiving end. It didn’t make people act, it simply made people watch.
Today there continues to be a number of causes vying for our attention and social media has been the medium to which these issues have been asserted. Like Kony, many campaigns have continued to create global activism through participation. However, the issues surrounding Clicktivism have created a false reality. Issues have been oversimplified through the belief that liking something will save child soldiers in Uganda.
Social media has demonstrated that when one emotive video comes along, society is instantaneously taken by it and by hitting ‘repost’ or ‘retweet’ people are made to believe they are consciously contributing to a cause.
Park, A 2013, Clicktivism: Why social media is not good for charity, SBS, viewed 15 May 2014, http://www.sbs.com.au/news/article/2013/11/18/clicktivism-why-social-media-not-good-charity