When googling examples of remix culture and mashups an abundance of music videos pop up, making it extremely difficult not to sample a good majority of them. But what is about taking someone’s own work and reconfiguring it into something of your own. Whether it’s for entertainment, the amount of views it receives or the notion of creativity, people have become fixated on this phenomenon.
Remix culture is not something new, but in terms of technological convergence it has become a new sensation in its own right in regards to modern computing technologies. Axel Bruns defines remix culture as the “collaborative efforts to engage in creative, artistic mashups [and] can be described as a form of distributed creativity: they are projects which harness the creativity of a large range of participants to build on and extend an existing pool of artistic materials” (Bruns, 2010).
So basically because of the availability of today’s technologies that enable people to actively contribute, people have embraced this participatory media culture through forms of remixes and mashups as a part of cultural existence and expression.
However, it’s not without saying that issues have surfaced regarding the legalities of engaging in such activities without permission of the copyright owner. The line is blurred when it comes to consumers and producers. Whether remixes are a product of stealing or simply advancing, they fundamentally promote the original source. (Not that Beyoncé needs any extra promotion)
Here are two remixes of Beyoncé song Drunk in Love…. enjoy!
Bruns, A 2010, Distributed creativity: filesharing and produsage, http://emerymartin.net/FE503/Week6/Bruns-Distributed%20Creativity%20-%20Filesharing%20and%20Produsage.pdf