A Liquid Life assumes that the areas of production (work) and consumption (life) have converged. The 21st century has seen a spillover effect with work and life balance, making each of these aspects of our human condition contingent on the characteristics of the other (Deuze, 2006). The use of technology within the ‘workplace’ and ‘homelife’ is suggestive of this notion. Today, jobs no longer entail a seven-day a week 9 till 5 structure, work practices have become far more flexible. This is largely due to the new media in which we have access to. Such devices have shifted work hours into leisure hours, blurring the line and increasing the imbalance. Similarly is the idea of ‘presence bleed’ which explains how the location and time of ones labour is considered a secondary thought when it comes to expectation of work (Gregg). While it is obviously debatable whether giving this kind of freedom has been as effective as it proposes, it is no doubt that technology has made work life easier. The problem that remains is whether we are able to switch off from work and technology when it remains in our living room!
Deuze, M. (2006) ‘Liquid Life, Convergence Culture, and Media Work’
Gregg, M. ‘Function Creep: Communication technologies and anticipatory labour in the information workplace’